Oakenfold teams up with Stanton

Geschreven door Reind Dooyeweerd dinsdag, 04 april 2006 19:51

Stanton Magnetics teams with Grammy nominated Paul Oakenfold, one of the biggest names in modern club culture, to promote its latest turntable innovation, the T.120C. Oakenfold is thrilled to come onboard as one of Stanton's marquee artists and to be able to collaborate with the company on their latest campaign. Oakenfold chose Stanton's T.120C turntable for its cutting-edge industrial design and advanced technology, after stacking it up against the competition.

"The new Stanton T-120C turntable can go head to head with any decks on the market," comments Paul. "It has a great combination of features: durability, excellent playback and top-notch pitch control. I'm certain we'll be seeing them in many of the best clubs around the world."

A limited run of the T.120C turntables will be branded with the Perfecto logo, which have been exclusively designed for Paul Oakenfold. The Stanton, Oakenfold and Perfecto websites will promote the relationship throughout the year.

"Working with a professional like Paul is an incredible opportunity," explains Sarah Lombard, Stanton's Marketing Manager. "He is an excellent example of an artist who embraces new technology. We're pleased that T.120C has become one of his creative tools."

The endorsement comes in conjunction with A Lively Mind, Paul Oakenfold's second solo album which is due to be released on June 6th (US).

People seemingly unfamiliar with Oakenfold's music may have actually heard it featured in commercials supporting mega brands from Coca-Cola and Motorola to Toyota and Saab — all of which ran throughout 2005. His contributions to hit films include Swordfish (which he scored), The Matrix Reloaded and Michael Man's Collateral. Plus, Oakenfold wrote the theme tune to the UK hit reality show, Big Brother. When the superstar DJ sold out the Hollywood Bowl several years ago, many pundits viewed the event as definitive proof that dance culture had finally arrived in America--a force as powerful as any other in modern pop music.

Stanton's T.120 received the Technology Award for "Best Turntable" from Remix magazine in 2005. The turntable represents the new standard in turntable design and offers the industry's strongest direct drive motor, pushing out 4.5 Kgf-cm of torque. Handy Reverse and Start/Brake adjust controls give DJs total control over the mix. The T.120C, features a curved, height-adjustable tone arm and ultra-stable platter, three playback speeds (33, 45, 78 RPM), selectable pitch control (+/-8%,+/-25%,+/-50%) with Quartz Lock, removable Target Light and Phono or Line Output. Includes slip mat and dust cover.